Launch Yourself! Personal Branding Using Social Media

Course Name

Launch Yourself! Personal Branding Using Social Media

Contact Hours: 70

Course Description

Build a professional personal brand that attracts the opportunities you want & positions you as an expert. We use the principles used to market the biggest brands in the world, and brings you a proven formula to Define, Design and Deliver a powerful personal brand online that brings you professional success and opportunities.

As a result of the program, participants have received: Job offers, new clients, media mentions, book deals, promotions, sales, professional opportunities, board seats, speaking engagements, executive positions, business partnerships and been able to elevate themselves and their organization.

This program includes:

  • Launch Yourself- online training (70+ videos)
  • Action planner & implementation guide
  • Downloads and resources to implement
  • 1:1 Coaching with Office Hours
  • LinkedIn Masterclass
  • High Impact Webinars
  • Digital Marketing Tools

Please note: Course of study may be completed earlier than indicated.

Outcome

Upon successful completion, students will be to showcase valuable skills developed during the training course to employers and clients, and advance your career today.

Assessment

Assessment Tools: Action planner & implementation guide and 1:1 Coaching with Office Hours.

Outline

Introduction
Get started by understanding what you want your personal brand to do for you and get inspiration from others who are doing it well.

Personal Branding

  • Meet your Instructor – Krista Neher
  • What is a Brand
  • Is There Value to a Brand?
  • What is a WOW Personal Brand?
  • What Makes a WOW Brand?
  • What is a Personal Brand?
  • Why Does a Personal Brand Matter?
  • Can I Reinvent Myself or Change Careers?
  • Your Online Brand Establishes Your Reputation
  • Your Online Brand Grows Your Credibility
  • The Opportunities You Want
  • The Journey of Personal Branding
  • My Personal Branding Journey
  • The Challenge of Personal Branding Online
  • How to Build a Strong Personal Brand
  • What is Your Current Brand?
  • Get Inspired
  • Drawing Inspiration From Others
  • 3 Steps to a Powerful Personal Brand

Define
  • Create a personal brand that matches your objectives, aspirations and unique attributes.
  • Defining Your Personal Brand
  • Step 1: What Do You Want From Your Brand
  • Step 2: Who is Your Target Audience
  • Step 3: Who Are You & What Are You All About
  • Personal Branding Case Study: Saul Colt
  • Personal Branding Case Study: Marie Forleo
  • Personal Branding Case Study: Gary Vaynerchuk
  • Summary

Design
  • Craft a brand that is authentic, memorable, distinctive, credible and powerful based on the principles leading global brands use.
  • Introduction
  • Introduction to the Personal Brand Pyramid
  • Building Blocks Brand Strength