Social Media & Digital Marketing 101

Course Name

Social Media & Digital Marketing 101

Contact Hours: 20

Course Description

The objective of this course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.

In this course we are going to take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms (emails, blogging, video and making them all work together without investing a lot of time).

You will learn to setup your business Facebook page, use Facebook groups to generate leads and live video topics. We take a step by step look at setting up each part of your page to its max. to attract your ideal customer/client and get them to follow you and eventually do business with you.

Do not worry if you do not have anything in place as of yet, this course is a great start for beginners and will get you up to speed in no time.


Topics:
        Module 1 – Online Lead Generation
        Module 2 – Facebook, LinkedIn, and YouTube 101
        Module 3 – List Building & Email Marketing
        Module 4 – Creating Social Media Content and Marketing Materials with Canva and other Apps
        Module 5 – Sales Funnels
        Module 6 – Apps & Tools Review

Please note: Course of study may be completed earlier than indicated.



Outcome

Upon successful completion, the goal is to get you creating great content and implement best practices so that your channel takes the right steps to grow sooner.

Assessment

You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

Outline

Module 1 – Online Lead Generation
        1.1 Intro to Social Media Digital Marketing
        1.2 Online Lead Generation Part 1
        1.3 Online Lead Generation Part 2
        1.4 Lead Examples
        1.5 Live Streaming Video for Leads
        1.6 Lead Generation
        1.7 Using Your Customers
        1.8 Cranial Sacral Therapy
        1.9 Be Ready

Module 2 – Facebook, LinkedIn, and YouTube 101
        2.1 Create a Facebook Business Page
        2.2 Facebook Setup
        2.3 Marketing in Facebook Groups
        2.4 Messenger Bots
        2.5 More on Messenger
        2.6 Facebook Video using InShot
        2.7 Repurposing
        2.8 Setting Up LinkedIn Profile
        2.9 Benefits of YouTube

Module 3 – List Building & Email Marketing
        3.1 Email List Part 1
        3.2 Email List Part 2
        3.3 MailChimp Part 1
        3.4 MailChimp Part 2
        3.5 Email Content Ideas
        3.6 Email summary

Module 4 – Creating Social Media Content and Marketing Materials with Canva and other Apps
        4.1 Canva Image Creation