Marketing with LinkedIn

Course Name

Marketing with LinkedIn

Contact Hours: 10

Course Description

Social Media is the new word of mouth, and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites. LinkedIn can be a valuable tool when it comes to both networking and advertising.

Please note: Course of study may be completed earlier than indicated.

Outcome

Upon successful completion, students will learn some of the best ways to grow their network and advertise on LinkedIn.

Assessment

The LMS uses practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. The courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam (not included).

Outline

Module 1: LinkedIn

  • 1.0 Introduction to LinkedIn
  • 1.1 Overview of the Interface & Settings
  • 1.2 OpenLink Settings
  • 1.3 LinkedIn Groups
  • 1.4 Adding and Removing Applications
  • 1.5 Basic Account Settings
  • 1.6 Updating Your Public Profile
  • 1.7 LinkedIn Connections, Groups and Pages
  • 1.8 LinkedIn Channels & Today
  • 1.9 Advertising on LinkedIn