Facebook Level 1 and Level 2

Course Name

Facebook Level 1 and Level 2

Contact Hours: 10

Course Description

Social Media is the new word of mouth and has replaced traditional communication mediums in recent years. Most people are only scratching the surface on the interesting things they can do with these social media websites.

Please note: Course of study may be completed earlier than indicated.

Outcome

Upon successful completion, students will have a much better idea of how to employ the Facebook platform for business marketing.

Assessment

The LMS uses practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. The courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam (not included).

Outline

Facebook 101

  • Adjusting Settings
  • Updating Page Information
  • Tips for getting 25+ Likes
  • Using Facebook Business Page
  • What Kind of Person Would Your Business Be?
  • How to Post to Facebook
  • What to Post
  • Sharing Post
  • Sharing Links
  • Pinning and Highlighting with Posts
  • Tips for Generating Traffic
  • Activity Log
  • Scheduling Posts

Facebook 201
  • Intro to Facebook Advertising
  • Setup Advertising Account
  • Types of Advertising on Facebook
  • Ad Testing
  • Choosing Our Audience- Location
  • Choosing Our Audience- Age and Gender
  • Choosing Our Audience- Precise Interests
  • Choosing Our Audience- Broad Categories
  • Choosing Our Audience- Connections
  • Choosing Our Audience- Advanced Targeting Options
  • Choosing Our Audience- Campaign and Budget
  • Other Types of Ads- Part 1
  • Other Types of Ads- Part 2
  • Ad Campaign Manager- Part 1
  • Ad Campaign Manager- Part 2
  • Outside URLs
  • Building Ad Text
  • News Feed Format and Creating Your Audience
  • Campaign Pricing and Schedule
  • Ad Campaign Tracker
  • Facebook Insights- Overview Intro
  • Analyzing Page Posts
  • Engaged Users
  • Talking About This
  • Virality, Likes and Reach
  • Reach and Frequency
  • New Facebook Analytics Overview