Google Analytics

Course Name

Google Analytics

Contact Hours: 25

Course Description

This course will teach students how to master Google Analytics; from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion, and will have an extremely well-rounded knowledge base of Google Analytics software. Being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

Please note: Course of study may be completed earlier than indicated.

Outcome

Upon successful completion, students will have an extremely well-rounded knowledge base of Google Analytics software.

Assessment

The LMS uses practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. The courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam (not included).

Outline

Module 1: Introduction to Google Analytics

  1.0 Intro Definitions Pt 1
  1.1 Intro Definitions Pt 2
  1.3 How Google Analytics Works

Module 2: Fundamentals of Google Analytics

  2.0 Build Analytics Infrastructure
  2.1 Setting Up Conversion Data
  2.2 Input New Users
  2.3 Setting Up Conversion Data
  2.4 Examine Extra Points

Module 3: Basics of Google Anayltics

  3.0 Basic Features
  3.1 Dashboard
  3.2 Shortcuts
  3.3 Adding a Dashboard
  3.4 Sharing Reports
  3.5 Alerts
  3.6 Realtime Analytics
  3.7 Standard Reports
  3.8 Views

Module 4: Reports in Google Analytics

  4.0 Acquisitions Intro
  4.1 All Traffic Aquasitions
  4.2 Acquisitions Overview
  4.3 Acquisition Channels
  4.4 Cross Development
  4.5 All Referrals
  4.6 Campaign
  4.7 Keywords
  4.8 Social
  4.9 Webmaster Tools

Module 5: Behavioral Reports

  5.0 Behavioral Reports Intro
  5.1 Dimensions
  5.2 Content Drilldown
  5.3 Landing Pages
  5.4 Exist Pages
  5.5 Events
  5.6 Event Flow Report
  5.7 Working with Events
  5.8 Site Search Report
  5.9 Working Site Report