Marketing Tools and Tips for Success

Course Name

Marketing Tools and Tips for Success

Contact Hours: 10

Course Description

This program contains the following topics: Bitly, Woobox, HootSuite, Storify, Social Media “Rules” and Tips.

Please note: Course of study may be completed earlier than indicated.

Outcome

Upon successful completion, students will be ready to develop a marketing strategy using a combination of Bitly, Woobox, HootSuite, Storify, Social Media.

Assessment

The LMS uses practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. The courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam (not included).

Outline

Module 1: Marketing Tools & Tips for Success

1.0 Determine Your Goals
1.1 Create Your Persona or Voice
1.2 Decide On Your Platforms
1.3 Establishing a Social Media Manager
1.4 Coordinate with Customer Service
1.5 Create a Predetermined Crisis Management Plan
1.6 Stick to the Script
1.7 Build Relationships with the Media
1.8 Find Your 'Evangelist'
1.9 Stay Informed Part 1
1.10 Stay Informed Part 2

Module 2: Marketing Tools & Tips for Success Cont'd

2.0 Bitly
2.1 Woobox
2.2 Woobox Cont'd
2.3 HootSuite
2.4 HootSuite Cont'd
2.5 Storify
2.6 Social Media 'Rules' and Tips
2.7 Social Media Conclusion
2.8 Tweetdeck - Boolean Search