JER Online

Online Training Initiatives: What Are Corporate Clients Asking For

By Dr. John Reid, President, JER Online

JER Online has seen a number of its accredited .edu partners make the connection with corporate developed online courses that matchup specifically to a client’s requirements. Examples of such opportunities include schools like North Carolina State and the John Hancock Company; Lakeland Community College and their client Avery Dennison; Chattanooga State and Environmental Solutions Group; Truckee Community College in Nevada and Schneider Logistics. In the case of these institutions their clients specifically asked a number of pertinent questions that required knowledgeable staff responses.

One such consideration was in regards to establishing a branded corporate university setup that allows employees immediate and long term access to their online courses. While Blackboard and other familiar LMS systems are typically used by .edu for instructional purposes the Corporate Academy Option specific to workforce education may hold more promise, especially from usability and reporting perspective.  This white paper does not debate nor favor one LMS over another, but rather offers insight as to why corporate developed applications may be better suited technologies for the delivery of continuing workforce education. 

Additionally this paper makes recommendations that are designed to assist anyone in corporate sales focus on the typical factors that their clients use to determine how they want to proceed with their training initiatives.  For self-sustaining workforce education programs, “seizing the moment” and bringing home a contract lays the foundation for significant short and long term revenue generation. This is a goal we all share.

For the client, having a high degree of confidence that an online curriculum will effectively meet their employee’s e-learning needs and a sustainable corporate LMS solution that provides ROI is of primary, decision making importance. 
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